Stickers and Magnets

They may be small in size but don't underestimate the effectiveness of stickers and magnets as marketing tools. These promotional materials can help build up your company image, popularise your brands and help mould your customers' perception of you.

To build an effective sticker or magnet campaign just follow these simple steps:

1. Make Your stickers/magnets values oriented

Values-oriented stickers have a higher probability of being “stuck” by customers than company logos or slogans.

Nike’s “Just Do It” is a good example of this. It is action oriented and empowering in nature. The message is a reminder to the customers, and reminders make good stickers.

2. Use your stickers/magnets as a testimonial

Next to experts, there is nothing more convincing than a testimonial from an unbiased neighbour. You can’t force people to sales talk for you but stickers or magnets are subtle way to do it.

Stickers are labels - they say something about the people who use them. When people decide to place a sticker or magnet on their property, it is as good as giving a testimonial for the company.

But the tricky part is convincing them to put these stickers in visible places. One way is to give out these stickers as loyalty rewards and offer discounts or other benefits to go with it.

3. Pay Attention to Design

The advantage of stickers is that they are small enough to be given away like flyers. But unlike flyers, that can be discarded after a brief skimming, stickers can be used decoratively.

We recommend die-cut vinyl stickers with a neutral background. Vinyl has a nice sheen to it, in addition to making it durable.

Stickers should be designed with quality and printed in quality. Simply put, they are not only meant to look nice, but must be built to last and perform accordingly.

At Style we offer a range of sticker options:

• One to full-colour jar labels
• One to full-colour printed logos
• One to full-colour printed fridge magnets

Click here to submit a request online.

FAQ

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