Solutions for New Business

During the start-up phase of any business it's critical to get the right help from the right people.

At Style, we have helped many small businesses get off the ground, in most cases forging lasting partnerships.

We are here to help you build your brand and identity, the most important elements to get right from the outset.

We have a range of options for every new business, from quick cost-effective business cards to a comprehensive marketing service.

Common services we offer new businesses:

• Identity and Branding - to establish a look and feel suitable to your business
• Business Cards and Stationery - to allow you to start making contacts
• Marketing Solution - to help you promote your product or services to your customers
• Signage - to help people locate you. Whether you are a home-based business or a retail/commercial shop, signage on your car or building with an eye-catching design will help people find you
• Promotional Printing - Flyers or brochures will help sell your concept and ensure people know who you are and what you have to offer

Style has compiled a basic checklist of the questions you need to ask yourself when starting a business:

• Who are my customers?
• How will I reach them?
• Who are the competitors?
• Why should a prospective customer choose me over a competitor? In other words, what is my unique value proposition?

FAQ

How do I start the process?

First we need to establish your brand and logo. You can bring in any relevant items - pictures from books, images you like, samples of other people's logos/stationery - and have a talk with one of our graphic designers. They will discuss with you the type of image you would like to portray then go off and create a few ideas for a logo based on your discussion. They will go back and forth with you to be sure of the design and to streamline final details and colours. Once you are happy they can then apply your logo to any type of stationery you require.

For more detail see the information on the design process

What if I have no idea of what I want?

Don't worry - our talented graphic designers are very experienced at coming up with ideas. Once they have spoken with you they will be able to come up with some suitable logo options. Often it is just a matter of a designer asking the right questions.

What options do I have for printing to get me started?

We understand that starting up a business can be a costly exercise so Style has come up with a range of solutions to either "just get a few to get me started" right through to a full print run to really kick-start your business at full speed.

Business Cards - If you only need a few to get you started or are not sure exactly what you are after, we can use our digital printing method. We have standard templates to pick from or we can use a design created for you. Either way, we can turn these around for you in 24 hours and runs start from as little as 50 cards. If you know exactly what you require we can go to offset press for larger runs, which are more cost effective per unit and come with a range of finishing options such as matt or gloss laminating. For more details on different types of cards see our business card page.

Stationery - The same process can be applied to stationery, with the options of short or large runs. We also have cost-effective packages that include letterheads, "with comps" notes and note pads - you can get everything you need to get you started.

Promotion/Marketing - Not sure where to start?

Promoting and marketing a new business can be scary. With so many options, what works and what doesn't?

At Style we offer a free marketing solutions service aimed at helping small business develop a marketing plan for a defined period. The purpose of this service is to help customers through the myriad options for promoting or marketing a small business, because most small businesses don't have the knowledge or in-house expertise.

Style's marketing professionals know what works and what doesn't, both from personal experience and formal qualifications in marketing and business. We have built a knowledge base of marketing tactic design to drive sales. But the solution is not a one-size-fits-all approach. To be effective for your unique business, we need to understand the following:

• You
• Your product
• Your customers
• Your competitors
• Your brand
• What position you would like to hold in the market

We will listen to you and together come up with the best solution for your emerging business, to give it the best start possible and every chance at success.